indiana territory

CIRCUIT CITY CIRCULAR

I have noticed that the Sunday Fort Wayne Jornal Gazette no longer contains a Circuit City ad. The first time it happened, I figured it had been left out of my paper by mistake. The second time, I was suspicious. By the third time, I was fairly certain that the company had decided, based on the question at the check-out counter about zip codes, that if wasn't cost-effective to put the circular in the Sunday paper.

I emailed the company a question about this, but got a generic reply about how the zip code questions help them serve their customers. Well, it's not a big deal, but it was kind of fun to look at the shiny ad and see all the goodies. Best Buy still puts their ad in the paper, so I can look at that. Still I am miffed at Circuit City. What if they have someting on sale that I really, really want, but don't know it because I don't have an ad??

Perhaps there reasoning is that not that people come to shop at their store from this area and so why put an ad in. Or maybe they think people will look at the Best Buy ad and say, "Let's go to Circuit City first because we know already what Best Buy is doing.

You can, of course, go to the Circuit City site and look at the ad on your computer, but it's just not the same. Still, I just did it anyway and do you realize you can get the DVD "Must Love Dogs" for $14.99? Of course you don't because they didn't send us an ad. My dogs are incensed.

posted by Jody @ 10:29 AM